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Sharp will extend colour display standard

Sharp has announced that it will extend present technology to multiply colour display capabilities by three orders of magnitude.

Company president Mikio Katayama said at CES that Sharp has developed a colour generation technique that expands the number of colours it can generate from a billion to a trillion.

“For 140 years the three primary lights used to generate colour were red, green and blue [RGB], but this has its limitations. It can’t render all colours, ” Katayama said.

Sharp’s new screen technology will tip up first in the company’s AQUOS line of TVs, but Katayama said the company also plans to incorporate it into computing and commercial platforms.

“For designers and medical monitors it is very suitable for these technologies,” Katayama said. “It’s an application we are considering.” The displays will also use LED backlighting to reduce power consumption.

The company also intends to get into LED lighting in a big way with products that can be adjusted for colour and intensity. It will start flogging LED lighting to the industrial and commercial markets in March. Its lights can be installed in current fittings and will offer a much longer lifespan and 80 per cent power savings over conventional lighting sources, Katayama said.

He also pointed out that Sharp’s LED lighting products contain no mercury, unlike fluorescent lamps,  and are made from environmentally friendly materials.

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